Venmo: Boosting search ranking for a US leader
Venmo: Boosting search ranking for a US leader
Venmo wanted to leverage its web presence to drive more users from site to app. With untapped non-brand search potential and technical SEO gaps, the brand needed a strategy to improve visibility, capture high-intent traffic, and convert web visitors into app users.
We implemented fundamental SEO hygiene across product pages and Help Center content, optimising all metadata and improving H1 tags, redirects, page speed, and internal linking. We also redesigned UX components across its website to maximise web-to-app conversion opportunities.
Venmo wanted to leverage its web presence to drive more users from site to app. With untapped non-brand search potential and technical SEO gaps, the brand needed a strategy to improve visibility, capture high-intent traffic, and convert web visitors into app users.
We implemented fundamental SEO hygiene across product pages and Help Center content, optimising all metadata and improving H1 tags, redirects, page speed, and internal linking. We also redesigned UX components across its website to maximise web-to-app conversion opportunities.
+ 124% increase in page one non-brand keywords
+ 57.5k new keywords ranking
+ 124% increase in page one non-brand keywords
+ 57.5k new keywords ranking
Paysafe: Greater conversion across multiple brands
Paysafe: Greater conversion across multiple brands
We redesigned Paysafe’s homepage and navigation with tailored journeys for SMB and enterprise audiences, simplifying discovery and signposting high-value products.
We also delivered SEO strategies for Paysafe, Skrill, and PaysafeCard, including content optimisation and link acquisition, and managed paid media across search, social, programmatic, OOH, CTV, and traditional channels to maximise reach and ROI.
We redesigned Paysafe’s homepage and navigation with tailored journeys for SMB and enterprise audiences, simplifying discovery and signposting high-value products.
We also delivered SEO strategies for Paysafe, Skrill, and PaysafeCard, including content optimisation and link acquisition, and managed paid media across search, social, programmatic, OOH, CTV, and traditional channels to maximise reach and ROI.
+ 28% conversion rate
+ 35% in organic traffic across Paysafe brands
+ 28% conversion rate
+ 35% in organic traffic across Paysafe brands
For over five years, we’ve partnered with Block Inc., providing strategic and tactical support across SEO, content strategy, and large-scale content production for its brands, including Square, Bitkey, Cash App, and Afterpay.
We designed and launched a new web portal, driving a significant YOY increase in SME sign-ups.
To expand its reach, we localised and rolled out in 6 new markets, and we even placed in-market teams across the US, Canada, Japan, Australia, France, Spain, and the UK to ensure culturally integrated workflows and seamless execution.
For over five years, we’ve partnered with Block Inc., providing strategic and tactical support across SEO, content strategy, and large-scale content production for its brands, including Square, Bitkey, Cash App, and Afterpay.
We designed and launched a new web portal, driving a significant YOY increase in SME sign-ups.
To expand its reach, we localised and rolled out in 6 new markets, and we even placed in-market teams across the US, Canada, Japan, Australia, France, Spain, and the UK to ensure culturally integrated workflows and seamless execution.
Block Inc.: Positioning Square as a category leader
Block Inc.: Positioning Square as a category leader
+35% uplift in organic traffic
+22% in conversion rates
+35% uplift in organic traffic
+22% in conversion rates
PayPal: Maintaining market share while expanding into worldwide
PayPal: Maintaining market share while expanding into worldwide
+ $4M incremental value
+ 152% YoY growth in clicks
+ $4M incremental value
+ 152% YoY growth in clicks
For over a decade, PayPal has partnered with us to scale global marketing with audience-led strategies across SEO, paid media, UX, and content, delivering consistent, localised impact across consumer, SMB, and enterprise segments.
We recently delivered over 200+ new webpages, including strategy, SEO research, page design, copywriting, translation, and CMS build, ultimately generating 300k incremental impressions within 12 weeks of launch.
For over a decade, PayPal has partnered with us to scale global marketing with audience-led strategies across SEO, paid media, UX, and content, delivering consistent, localised impact across consumer, SMB, and enterprise segments.
We recently delivered over 200+ new webpages, including strategy, SEO research, page design, copywriting, translation, and CMS build, ultimately generating 300k incremental impressions within 12 weeks of launch.
We have proven success
with the industry’s biggest brands
We have proven success
with the industry’s biggest brands
We know fintech. And we know how to help you grow.
We’ve helped seven of the world’s top 10 fintech companies engage their customers while driving digital growth, using AI at every step to accelerate the process.
From targeted micro-campaigns to large-scale global rollouts across US, Europe, LATAM, and APAC, our work has helped fast-growing fintechs take a more proactive approach to engagement and expansion.
We know fintech. And we know how to help you grow.
We’ve helped seven of the world’s top 10 fintech companies engage their customers while driving digital growth, using AI at every step to accelerate the process.
From targeted micro-campaigns to large-scale global rollouts across US, Europe, LATAM, and APAC, our work has helped fast-growing fintechs take a more proactive approach to engagement and expansion.
Explore our services
Our clients
Our clients
Ready to grow fast
in the fintech market?
Ready to grow fast
in the fintech market?
Discover SYZYGY’s cross-channel digital strategy
Discover SYZYGY’s cross-channel digital strategy
Whether you’re a start-up breaking into the industry or an enterprise trying to secure more of the market share, we can offer custom packages based on your goals.
Whether you’re a start-up breaking into the industry or an enterprise trying to secure more of the market share, we can offer custom packages based on your goals.
Our scalable services,
tailored to your needs
Our scalable services,
tailored to your needs
Increase your brand’s visibility and drive long-term, incremental sales.
Our SEO strategies focus on technical optimisation, content strategy, and link-building to ensure sustainable growth and higher search rankings.
Technical SEO
Link development
Content analysis
Organic content briefing
SEO
Delivering brand awareness, brand response, and product acquisition through integrated digital marketing activity.
We execute plans that increase ROAS and drive direct sales for your brand.
Paid search
Paid social
Digital out of home
Programmatic display
Paid Media
Digital experiences built around your customers’ needs and behaviours.
We design, build and optimise customer journeys across all touchpoints, helping you hit your business goals.
CRM strategy
Email build
Lifecycle optimisations
Template design
CRM
Disparate data sources? Unconnected journeys? Unsure of the best next action?
We’ll help unify your data sources to create insight into your brand and product, and drive more sales.
Tagging and tracking
Dashboard development
Analytics migrations
Attribution
Data & Analytics
We’re your partners in crafting captivating digital experiences.
Whether it’s a platform, service, or custom software solution, our UI & UX experts prioritise user-friendly design, delivering visually striking interfaces that captivate and convert.
UX & UI design
User research
Prototyping
UX
From high-impact ad creatives to long-form thought leadership, our in-house content team provides full-scale creative support
Scalable designs and compelling content in multiple languages, ensuring cultural relevance and maximum impact.
Copywriting
Design
Localisation
Content Production
CRM
Digital experiences built around your customers’ needs and behaviours.
We design, build and optimise customer journeys across all touchpoints, helping you hit your business goals.
CRM strategy
Email build
Lifecycle optimisations
Template design
We’re your partners in crafting captivating digital experiences.
Whether it’s a platform, service, or custom software solution, our UI & UX experts prioritise user-friendly design, delivering visually striking interfaces that captivate and convert.
UX & UI design
User research
Prototyping
UX
Content Production
From high-impact ad creatives to long-form thought leadership, our in-house content team provides full-scale creative support
Scalable designs and compelling content in multiple languages, ensuring cultural relevance and maximum impact.
Copywriting
Design
Localisation
Paid Media
Delivering brand awareness, brand response, and product acquisition through integrated digital marketing activity.
We execute plans that increase ROAS and drive direct sales for your brand.
Paid search
Paid social
Digital out of home
Programmatic display
SEO
Increase your brand’s visibility and drive long-term, incremental sales.
Our SEO strategies focus on technical optimisation, content strategy, and link-building to ensure sustainable growth and higher search rankings.
Technical SEO
Link development
Content analysis
Organic content briefing
Data
& Analytics
Disparate data sources? Unconnected journeys? Unsure of the best next action?
We’ll help unify your data sources to create insight into your brand and product, and drive more sales.
Tagging and tracking
Dashboard development
Analytics migrations
Attribution
